Emporio Armani’s sales have increased from £1.16billion in 2006 to £1.26billion in 2007. Because of this, Armani’s profit margins have increased 15%.

Experts are citing David Beckham’s sexy ad campaign as the reason for the increase in sales.

This isn’t the first time that people have cited the Beckham Effect for an increase in revnue. A few months ago, Selridge noted their sales in briefs went up after David’s ad campaign was unveiled.

Selridge, a department store in London, has seen their sales of briefs underwear for men increase by 42% since the launch of the David Beckham for Armani campaign. Additionally, Armani has become their second-best selling brand since the campaign.

Image used with permission from splashnewsonline.com

“Men definitely wear tighter underwear now - our bestselling style is the tight trunk. In general, we’ve seen guys switching from woven boxers to this style,” their underwear buyer told the Telegraph.

However, their head buyer isn’t completely convinced it’s all David’s doing, but rather a fashion and lifestyle change that David represents.

men are a lot more confident about their underwear because they’re more confident about their bodies,” buyer Adrian Edward said. “More men go to the gym and keep fit, and they’re proud of their bodies. It’s reflected throughout clothing.”

While that may be the case, I bet David’s ad campaign–and girls’ reactions to it around the world–have certainly sped up this change!

David Beckham’s latest campaign for Armani was reveal in Union Square at Macy’s in San Francisco yesterday. The billboard was GIANT. The campaign features David working out in his underwear on a deck near the beach. There was also a signing, but you only got to meet David is you spent over $200 in Armani underwear.

Do you think David is worth $200? Take a look at this ad campaign, then decide:

Images used with permission from splashnewsonline.com

I think so.

Here are some HQ photos of the shoot David Beckham did for Armani. I know we’ve all seen these before, but I’m sure no one minds seeing them again!

Click images to enlarge. Images via Celeb-city.

Check out this ad from Armani with David Beckham:

It needs no words.

Source: David Beckham Fans Online