Here is the newest commercial for Sharpie starring David Beckham. In this one, he realizes how awesome Sharpies are and even goes as far as to fight with a little girl over one. It’s pretty cute.

This video is a cute behind the scene look at the Sharpie commercial. David tries to balance a Sharpie on the back of his neck and he chats with the girl from the commerical above.

The commercial is supposed to hit American airwaves mid-July.

David Beckham is doing some promo work for Sharpie (his endorsement is insinuated in this commercial), but on Thursday, he was spotted filming an actual commercial for the marker company on April 28 at the Warner Bros. Studios.

The commercial involves a little girl and high-fiving, so I bet it’s going to be great.

David is natural at tying in Sharpie to his day-to-day life. “I have always enjoyed signing autographs for people, especially since I used to love getting my heroes’ signatures when I was younger,” he says. “I love to use Sharpie markers, so it’s a natural choice for me to partner with them.”

He’s a natural spokesperson!

See the photos here.

The following is a cute Sharpie commercial where David Beckham hones his golf game. David isn’t in the commercial himself–his presence is just alluded–but it’s still fun.