Victoria Beckham to Promote dvb Better
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There have been tons of internet rumors about the LA boutique Kitson being unhappy with Victoria Beckham and her dvb line. Apparently, it hasn’t been selling well and the store is upset that Victoria has refused to put in a personal appearance.
“She’s not supporting the line. It’s not good for her brand and not good for her endorsements,” Kitson owner Fred Ross complained publicly. “In a tough economy, you need to be in partnership with the people that are selling your line to your fans. That’s the bottom line. Victoria lives fifteen minutes from the store. That’s just bad business.”
While Kitson has no plans to drop the line, the pressure they put on Victoria worked. A rep for her told Just Jared that “he realized that there are a lot of growing pains in starting line.We are continuing to sell her denim line and are working on a personal appearance for her fans.”
Just Jared has 15+ pictures of Victoria at Kitson. She looks sleek and chic in jeans, a black blazer and a quilted bag. They are prepping for a in-store appearance. I hope these efforts will improve the sales of her jeans!
Tags: dvb-jeans, dvb-style, Victoria Beckham, Victoria Beckham Fashion, Victoria Beckham NewsRelated Stories
POSTED IN: Victoria Beckham, Victoria Beckham News
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